Last updated: 19 May 2026
ZAKARIA NOOR LTD trading as The Scent, Company Number: 17222406, is the data controller responsible for your personal data collected through this website.
Registered address: 273 Somervell Road, Harrow, HA2 8UB, United Kingdom.
The Scent operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience.
The Scent is powered by Shopify, which enables us to provide our online store and related services.
This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit our website, use our services, make a purchase, contact us, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information.
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify you.
We may collect or process the following categories of personal information, depending on how you interact with our website and services:
We may collect personal information from the following sources:
We may use personal information for the following purposes:
We use your personal information to provide our services, process your payments, fulfil your orders, arrange delivery, manage returns and exchanges, remember your preferences, send order notifications, provide customer support, and improve your shopping experience.
Where permitted by law, we may use your personal information for marketing and promotional purposes, such as sending marketing emails or showing online advertisements.
Where we rely on consent for marketing communications, you can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us.
We use your personal information to provide a secure payment and shopping experience, authenticate accounts, detect possible fraud, investigate suspicious activity, protect our website, and keep our business and customers safe.
We use your personal information to respond to enquiries, provide customer support, send order updates, communicate about returns or refunds, and maintain our business relationship with you.
We use your personal information to comply with applicable laws, respond to lawful requests, maintain tax and accounting records, enforce our terms and policies, resolve disputes, and protect our legal rights.
We process your personal data on the following legal bases:
Contract performance — to process your order, arrange delivery, handle returns, provide customer support, and fulfil our obligations to you.
Legal obligation — to comply with tax, accounting, consumer protection, fraud prevention, and other legal requirements.
Legitimate interests — to improve our website, prevent fraud, secure our services, manage customer relationships, respond to enquiries, and operate our business effectively.
Consent — for marketing communications and optional cookies or tracking technologies where you have opted in.
In certain circumstances, we may disclose your personal information to third parties for legitimate business, operational, legal, or service-related purposes.
We may share your personal information with Shopify, vendors, service providers, and other third parties that provide services on our behalf, including website hosting, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping, order tracking, fraud prevention, and marketing support.
We may also share personal information:
We share your personal data with the following third-party service providers where necessary to fulfil your order and operate our business:
Shopify — ecommerce platform and website hosting. Shopify processes order information, customer information, payment-related information, website usage data, and store activity data to help us operate our online store.
Royal Mail — delivery and fulfilment. Royal Mail receives your name, delivery address, and phone number where necessary for fulfilment and delivery purposes.
ParcelPanel — order tracking. ParcelPanel processes your order and tracking data to provide delivery tracking updates.
PayPal — payment processing. If you choose PayPal as a payment method, PayPal processes payment information subject to PayPal’s own privacy policy.
Klarna — buy now, pay later and payment processing. If you choose Klarna as a payment method, Klarna processes your information subject to Klarna’s own privacy policy.
We may also use other service providers where necessary to operate our business, comply with legal obligations, improve our website, prevent fraud, or provide customer support.
Our website is hosted by Shopify.
Shopify collects and processes personal information about your access to and use of our website in order to provide and improve the services.
Information you submit through our website may be transmitted to and shared with Shopify and third parties that may be located outside the United Kingdom or European Economic Area.
To learn more about how Shopify uses personal information, you can visit the Shopify Consumer Privacy Policy.
Depending on where you live, you may also exercise certain rights in relation to data processed by Shopify through the Shopify Privacy Portal.
Our website may provide links to websites or online platforms operated by third parties.
If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms and conditions.
We are not responsible for the privacy, security, accuracy, completeness, reliability, or availability of third-party websites or platforms.
Our inclusion of a third-party link does not, by itself, imply endorsement of that website, platform, owner, or operator.
We may use cookies and similar technologies to operate our website, remember preferences, analyse website performance, improve user experience, support security, and provide marketing or advertising where permitted by law.
Cookies may be placed by us, Shopify, or third-party service providers.
You can control cookies through your browser settings and, where available, through cookie preference tools on our website.
Disabling certain cookies may affect how our website functions.
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of 18.
If you are a parent or guardian and believe a child has provided us with personal information, please contact us using the details below and we will take steps to delete that information where required by law.
We take reasonable steps to protect your personal information. However, no security measure is perfect or completely secure, and we cannot guarantee absolute security.
We recommend that you do not send sensitive or confidential information to us through insecure channels.
We retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
We retain your order and transaction data for a minimum of 6 years in compliance with UK tax and accounting obligations under HMRC requirements. After this period, your data is securely deleted unless further retention is required by law.
Other types of personal information may be kept for shorter or longer periods depending on the purpose for which it was collected, whether we need it to provide services, whether you maintain an account with us, and whether legal or regulatory obligations require us to retain it.
Depending on where you live and subject to applicable law, you may have some or all of the rights listed below in relation to your personal information.
These rights are not absolute and may only apply in certain circumstances. In some cases, we may decline your request where permitted by law.
You may have the right to request access to personal information that we hold about you.
You may have the right to request that we delete personal information we maintain about you, subject to legal and operational requirements.
You may have the right to request that we correct inaccurate personal information we maintain about you.
You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, where applicable.
If you reside in the UK or European Economic Area, you may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Where we rely on consent to process your personal information, you may withdraw that consent at any time.
Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails or by contacting us.
If you opt out of marketing, we may still send non-promotional emails, such as order confirmations, delivery updates, customer service replies, or legal notices.
Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information or processing for targeted advertising, as defined by applicable privacy laws.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser used to visit the website, where required by applicable law.
Other than Global Privacy Control, we do not recognise other “Do Not Track” signals that may be sent from your browser or device.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit the Shopify Privacy Portal.
We will not discriminate against you for exercising any of your privacy rights.
We may need to verify your identity before processing your request, as permitted or required by law.
You may exercise your rights by contacting us using the details below.
If you have a complaint about how we process your personal information, please contact us first using the details below so we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner’s Office, the UK data protection regulator.
ICO website: ico.org.uk
ICO Registration Number: ZC152160
We may transfer, store, or process your personal information outside the country you live in, including where our service providers or technology partners operate internationally.
If we transfer your personal information outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms, such as adequacy regulations, Standard Contractual Clauses, the UK International Data Transfer Agreement, or other lawful safeguards where required.
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, legal requirements, or operational needs.
When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.
Where required by law, we will provide additional notice of material changes.
If you have any questions about our privacy practices, this Privacy Policy, or how we process your personal data, please contact us.
Our customer service is available Monday to Friday, from 9:00 AM to 5:00 PM GMT.
We aim to respond within 24 hours on business days.
Email: hello@thescent.uk
Phone: +44 7451 359564
Trading Information: The Scent is a trading name of ZAKARIA NOOR LTD, registered in England and Wales. Company Number: 17222406. Registered address: 273 Somervell Road, Harrow, HA2 8UB, United Kingdom.
